What I learned about running a successful ICO

ICOs are all the rage. You know something is making a stir when sites like mashable.com and techcrunch.com are drooling all over it. And that’s what’s happening with initial coin offerings right now. However, the honest truth is that very few people have actually gone through the process from beginning to end. Even fewer can […]

Are You Breaking the 7 Laws of Modern Marketing?

Having marketing problems? Chances are you’re breaking at least one of the 7 Laws of Modern Marketing

B2B Marketing Myopia – One of my pet peeves

businesses will do better in the end if they concentrate on meeting customers’ needs rather than on selling products.

B2B Marketing Myopia – One of my pet peeves

businesses will do better in the end if they concentrate on meeting customers’ needs rather than on selling products.

The One Simple Word That Will Help People Pay Attention to Your Webinar

When it comes to putting together content for a webinar, I have one word piece of advice that should guide your thinking: focus.

How Confucius, Da Vinci and other Bastards can Improve Your Content Marketing

By joining apparently disjointed concepts together in a unique and compelling way, we are able to capture the reader’s attention and bring them in to our content.

Words Matter: Remove these 10 Buzzwords From Your LinkedIn Profile Now

Recently, Linkedin published a list of words that, far from projecting an upbeat modern face, mark your profile as “blasé” and out-of-touch.

Fed up with all the Marketing Bullshit? Me too.

Our lives are so full of people slinging bullshit our way, that when someone stands up and calls it by its name, it’s like a breath of fresg air has blown through.

6 Business and Life Lessons You Can Benefit From Today

Listening. Throughout a normal day, we are all so busy trying to push our thoughts, needs and desires on others that we seldom stop to practice this all so important skill.